The brand also debuts a 10-million-baht marketing campaign, "scratch & win,"   

giving customers chances to win an EV and many more grand prizes.

PC Tuna steps up its strategy to expand into the domestic market with the launch of Sealife Sardines in Tomato Sauce, assuring customers with a portfolio of a veteran OEM with over two decades of experience in importing and exporting sea fish. The Sealife Sardines in Tomato Sauce serves consumers delicious meals with premium sardines in a concentrated sauce that is Sealife's unique recipe. They are available now at grocery retailers, online shops, and PT LPG stations at more than 100 locations across the country. The company also debuts a "scratch & win" marketing campaign for customers with chances to own an electric car and many more grand prizes worth more than 3 million baht in total.

Mr.Pornchai Pansrikaew, Managing Director, of PC Tuna Co., Ltd., said that PC Tuna was established in 2005 as an original equipment manufacturer (OEM), supplying high-quality processed tuna loin from Japan to canned tuna manufacturers across the country. The company produces four main products: tuna loin, processed tuna and salmon such as sausages, tuna and salmon flake in pouch bags, and salmon in glass jars. These products are exported to countries in the Middle East and Asia, including Japan. Recently, the company has entered the Thai consumer markets by introducing ready-to-eat salmon in glass jars under the brand 'Sealife.' It targets the middle-upper market and distributes the product through leading shops and supermarkets such as Gourmet Market, Foodland, Villa Market, Maxalu, CJ Supermarket, Lotus, Tops Supermarket, and many more.

Ms. Techinee Pansrikaew, Chief Marketing Officer of PC Tuna Co., Ltd., said that Today, Thailand's canned fish market is estimated to be worth more than 9 billion baht. Despite several key players who have long dominated the market, we see great potential for Sealife in market competition, especially in product quality and growth opportunities in domestic and overseas markets. Meanwhile, having our own factory and long-standing expertise in the import/export of sea fish products, we are confident that these advantages could lead to opportunities to grow the business to the next level. Thus, the company decided to launch Sealife Sardines in Tomato Sauce to tap into the domestic market, highlighting premium sardines from Japan. The cold-water sardines have a soft texture without scales or a fishy smell. The thick pieces of sardines, neatly sorted in a can and mixed with Sealife concentrated tomato sauce, also deliver a rich and harmonized flavor. 

“In the initial phase, Sealife plans to tap into communities and general consumer markets. We put our focus on distributing the product through retail shops and local grocery stores as well as online platforms, including Shopee, Lazada, JD Central, TikTok Shop, Facebook, and LINE Official: @sealifeth. Next, in the second quarter of 2023, we plan to expand our distribution channels via modern trade outlets, including leading hypermarkets, department stores, supermarkets, and convenience stores across Thailand.

The company is taking on a strategic approach by collaborating with key alliances, including Atlas Energy PCL, Olympus Oil Co., Ltd., PT – a manufacturer and distributor of PT household LPG, and PT LPG stations, to distribute Sealife's canned fish via more than 100 stations throughout Bangkok and its vicinity. Under the partnership, a series of marketing and promotional campaigns will be conducted, including caravan events to promote the product and a point program in which PT MAX CARD holders can redeem 150 points plus 1 baht to get a product sample.”

To enhance consumer awareness and stimulate the market, Sealife is conducting a 10-million-baht marketing campaign, so-called "Sealife – Pla Krapong Nam Chok, Khut Pup Ruai Pap." The scratch & win campaign gives away more than 3,888 prizes worth more than 3 million baht to lucky consumers. Among the grand prizes are an electric car, motorcycles, iPhone 14 mobile phones, gold bars, gold jewelry, and many more. Under the campaign, Sealife customers get a double chance to win prizes. First chance, customers can try their luck by scratching off the sticker label on Sealife's canned fish package to win grand prizes from now until April 30, 2023. For the second chance, scan the QR Code on the can for registration and get a chance to win prizes from the lucky draw every two months from now until May 7, 2023. Further information at Facebook: Sealifeth or Line@: @sealifeth.